The Evolving Economy is all about companies that are tapping into multi-decade demographic and technological changes, regardless of their region or sector classifications.


What is the Evolving Economy?

Companies are growing ever more global and multi-sector in the way they operate, but many investors approach equities in the same manner. We’ve identified five themes that we believe will shape the way firms operate in future, which we believe will also have a radical impact on equity investors. These themes include: Automation, the Connected ConsumerAgeing and LifestyleCleanTech, and Transitioning Societies. Collectively we call these themes the Evolving Economy.

What is thematic investing?

Thematic investing – often called trend investing or mega-trend investing – is a broad term used to describe investment approaches which focus on certain economic, corporate, social or technological themes. In today’s highly disruptive world, these themes are typically focused around the main two drivers of long-term corporate behaviour – demographic shifts and technological changes.

The five Evolving Economy themes we have identified are the results of long-term demographic trends and technological developments. We believe they can offer equity investors access to the best opportunities for long-term structural growth, regardless of how companies are defined geographically or from a sector perspective.



Does thematic investing work?

We believe that geographic or investment sector definitions – which were once a convenient way for investors to classify companies and decide asset allocations – must evolve to meet the reality that the world is increasingly complicated and connected than ever before.

A thematic investment approach may therefore help investors:

  • Tap into drivers of long-term change and growth
  • Better identify companies’ longer-term prospects
  • Articulate particular investment convictions

Is thematic investing a long-term approach?

We believe that thematic investing should fundamentally seek long-term outcomes for investors and is therefore a rational rather than fashionable approach. In fact, we see thematic as the new normal of equity investing.

While many individual themes or trends can capture investors’ attention, it’s important to take a nuanced and diversified approach. This can help investors mitigate volatility and cyclicality which may arise from a theme having a small or concentrated investible universe of suitable companies. Picking the right – and most sustainable – themes is of course crucial too, and you can read more about how we choose our themes here

How can investors access the Evolving Economy?

To help people invest in the companies that are embracing these changes, we have adapted our internal research capabilities at Framlington Equities to incorporate the five main trends that we believe represent the future for long term fundamental growth investing:

* Source: US Department of Commerce, latest data available as of March 2018
^ Source: Citi Research, Citi GPS “Technology at work v3.0”, August 2017
% Source: IFR World Robotics Report 2017, latest available data as of March 2018
& Source: Financier Worldwide, “Investing in the clean technology revolution”, January 2016
# Source: UN, correct as at March 2018

Active thematic investing

We believe that active management plays a crucial role in adding value when investing in such long-term thematic opportunities. Accordingly, our team seeks to identify the companies that are best placed to benefit from the themes, rather than just investing in a basket of stocks exposed to the theme.

Disruption in the corporate world is dynamic in nature, and it is therefore critical to identify the individual long-term winners, as there are losers even in areas of high structural growth.

Understanding the difference between short-term hype and longer-term commercial reality is therefore crucial for investors looking for sustainable performance.

A thematic approach may also help investors understand how companies which are evolving their business model might fare in future. For example, a company which still generates most of its revenues today from a traditional business or product, may be making great strides into a new industry or customer base that may make it a compelling long-term investment.

Why AXA IM for thematic investing?

Rigorous selection process to identify long-term growth themes

To differentiate market hype from the investable reality when identifying long-term trends, we look for evidence (like research/statistics from relevant and credible sources) that the theme has the potential to deliver 10% or more growth year on year over the next decade.

growth outlook

Note: All figures quoted are from AXA IM, correct as at 31 December 2018. Growth targets are internal, for illustrative purposes only, and are not guaranteed. All investments involves risks, including the loss of capital.


Active approach for sustainable long-term outcomes

As companies become more global and more multi-sector, understanding a businesses’ market, strategy and customers is crucial to identifying the long-term winners and losers within a theme.

Our active selection approach is rooted in Framlington Equities’ fundamental philosophy of selecting high-quality companies we think have the highest potential, rather than just investing in a basket of stocks that operate in a certain sector.

Time tested active
approach since our
inception in 1960

Focus on companies with the 
proven ability to deliver 
commercially sustainable
results from innovations

100s of meetings each
year with company
management helps us
identify winners and losers


Focus on thematic purity through innovative proprietary research

To give investors access to long-term drivers of returns, we have evolved our collaborative research organization to prioritise thematic exposure over geographic and sector information which is less relevant for evaluating today’s multi-sector businesses.

Collaborative research pods
help us combine deep expertise
with a best-ideas approach

Our proprietary thematic exposure database also allows us to quantify companies’ levels of exposure to specific themes across the Evolving Economy, across a universe of some 11,000 companies:

Our portfolios tend to have a high level of purity related to the themes
Typically more than 70% of stocks in our portfolio have high or medium exposure to a specific growth theme.
This ensures high thematic purity with suitable diversification, while also allowing us to invest in companies with high potential
at an earlier stage of tapping into long-term trend or changing their business. 


Source:  All figures quoted are from AXA IM, correct as at 31 May 2019.

Growth targets are internal, for illustrative purposes only, and are not guaranteed. All investment involves risks, including the loss of capital. Thematic equity investing approaches are invested in financial markets and use techniques and instruments which are subject to some levels of variations, which may result in gains or losses, and can be exposed to specific economic, political or company-specific risks.